Pay-for-Prevention.

fresh approach Virgin HealthMiles’ Pay-for-Prevention™ model creates a culture of prevention that not only rewards the notion of personal responsibility in adopting the right behaviors, but aligns your company interests with those of your employees to drive down lifestyle-related health care and productivity costs. This approach demonstrates true proof of performance with validated activity and health data, enabling you to ensure rewards are earned for actual performance. Your company also benefits from real-time reporting, which details measurable improvements in the health of your workforce and the impact of your overall wellness strategy.

Employees are enthusiastically adopting the Virgin HealthMiles program and employers across the U.S. are experiencing the impact Virgin HealthMiles’ Pay-for-Prevention approach can have in helping them achieve long-term health and wellness goals.

Did You Know?

According to a recent survey from National Business Group on Health, 2 out of 3 workers whose employers offer financial incentives say it's motivated them to try healthier lifestyles.

Overview

Presenting an entirely new paradigm for managing employee health, our Pay-for-Prevention approach directly addresses the shortcomings of traditional wellness programs.

Rather than offering unquantifiable results based on the self-reported data of limited participants, we help you create benefits programs that are clearly measurable, engage the broadest possible set of employees, and provide validated data, that demonstrate the impact on your bottom line.

We can help you motivate employees to make behavioral changes that prevent the development of chronic diseases. This culture of prevention aligns rewards with actual performance to drive down lifestyle-related health care costs, an outcome that will benefit both your organization and its employees.

Inactivity has a broad impact on your organization

According to the Centers for Disease Control (CDC), inactivity drives 40% of the cost of lifestyle-related chronic diseases. Decades of research have proven that there is a direct causal chain between an individual’s lifestyle choices and the development of certain types of chronic disease:

causal model

Beginning with the indisputable correlation between activity and health, and continuing from engagement to measurement, we incorporate evidence-based science throughout every step of our Pay-for-Prevention model. As part of our proven methodology, we provide:

Science Made Simple.
We simplify the science for your employees so they can focus on doing the activities they enjoy while getting the CDC-recommended levels of activity.
Motivation to Move.
We motivate your employees to stay engaged with fun, compelling programs, competitions, ongoing feedback and optional cash incentives.
Proof of Performance.
We ensure measurable effectiveness by implementing programs rooted in validated activity and health data, captured by easy-to-use tracking tools.
Real-time Reporting.
We provide access to real-time reporting on participation and changes in workforce health behavior.

Create a Pay-for-Prevention Culture

Our programs provide benefits that will touch nearly every corner of your organization. Some you’ll be able to calculate, like lower health care costs and lower absenteeism. Others, like improved morale and camaraderie, may be less quantifiable but will be just as noticeable.

Recognizing the scrutiny now placed on every dollar, our programs are designed to provide you with real-time, verified information to help you understand the program impact and important leading indicators of the health of your organization.

As your employees’ activity levels increase, you’ll see marked improvements in overall productivity. Over the long term, the reduction in chronic illness among your employees due to increased activity will also lead to lower health care costs. By tracking the aggregated biometric and activity data of your employees, your organization can put strategies in place that help you manage your company’s employee health coverage costs.

In January of 2007, Shands Jacksonville Medical Center began offering the Virgin HealthMiles program to its employees. In the first year, they got $5.97 back in lower health care costs and increased productivity for every dollar invested. By August of 2008, 60% of their employees were enrolled in the program.

On average, 40% of employees participate in our programs, and 96% of all Virgin HealthMiles members are satisfied with the program. We’re able to achieve these levels of participation and satisfaction by incorporating several motivational and behavioral change strategies.

Many of these components provide fun, social and rewarding opportunities that can increase the sense of community and job satisfaction at your organization. An engaged and productive workforce is critical for a company to be successful over the long run, and the numerous benefits of our programs can help you attract and retain the talent you need.

Something for Everyone

Leveraging Virgin’s exceptional customer experience, we make Virgin HealthMiles the most rewarding and effective health and activity program you can offer your employees. Everyone’s motivated by different factors, so we’ve built several engagement elements into our approach, including competition, social engagement, personal recognition, financial incentives, and more.

Your employees will earn points – we call them HealthMiles – for increasing their daily activity and reaching key milestones. As their HealthMiles accumulate, they’ll proceed through a series of five predetermined levels. Every program is different, but if your organization would like to offer incentives to your employees, levels are the milestones at which cash incentives are awarded.

screenshot rewards

Many organizations choose to implement our HealthCash system that allows employees to earn gift cards to major retailers, or cash to spend as they choose. If you’d prefer to offer health insurance premium discounts, HSA credits, something else or nothing at all, we’ll work with you to design a program that motivates your employees as effectively as possible and as you deem appropriate.

Your employees will also reap the physical rewards that come with regular activity. While everyone achieves different results, many of our members lower their blood pressure, have more energy, and lose weight. Beyond these near-term improvements, the World Health Organization (WHO) reports that increased physical activity, along with healthy diet and avoiding tobacco, can help to prevent the vast majority of chronic diseases, including 80% of heart disease and stroke, 80% of type 2 diabetes, and 40% of cancers.

Your employees will also benefit from fun social interactions of participating in activities with their coworkers. They’ll bond over lunchtime walks, challenge each other to step competitions, form softball teams, and maybe even go to gym together.

Explore More

See how we use Science Made Simple to ensure employees get the most out of the program.

Read about the positive lifestyle changes employees of Bexar County are making.

Webinar Spotlight

webinar Financial and Physical Wellness: A CFO's Guide to Healthy Employees

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Additional Reading

Pay-for-Prevention
See how innovative organizations are successfully implementing a new prevention-based approach to employee health and productivity.

Moving Toward Health
Discover the impact physical activity has on employee health and associated medical and productivity costs.

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